• Moto X (2nd Gen)

Moto X (2nd Gen) (Photo : YouTube/Marques Brownlee)

Officially, everything about the Google Nexus 2015 remains in the rumor zone prior to its release date - the maker, the build, the specs and the killer features. The Moto X 2015, on the other hand, is a largely pre-defined package that makes it an irresistible alternative to the rumored pure Android device that reports said will come from LG and Huawei.

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Yet as mentioned, nothing is final about the next Nexus save for the fact that Google will power its upcoming flagship with Android M. In contrast, the Moto X this year will mostly sustain on the key characteristics that made its predecessors easy to fall in love with. Three of them are briefly provided below:

Pure Android experience

Motorola prides itself for creating in the Moto X (and in its siblings such as the Moto G and E) an Android experience that is closest to the original except for some bits of subtle modifications. Intentionally, the device maker doesn't skin the operating system it uses on its smartphone lines, according to Seang Chau, senior vice president for software engineering in Motorola.

The way that the Moto X is rendered is reflective of the company's deep understanding on how really people use their smartphones, Chau told GreenBot.com in an interview.

"The benefit of not trying to change everything is that we can give our users a high performance phone that leaves as much memory and storage as possible for their own apps and content, with a battery that lasts," the executive explained.

No to bloatwares

The Moto X is not exactly free of proprietary applications but Motorola is making sure that apps loaded with the device serve with clear purpose and users would actually benefit from launching these mobile tools. The company boldly labels its creation as bloat free or having an Android that looks and behaves like the native build, Chau said.

The Moto apps are provided "in a complementary way rather than competing with or obscuring (Android)," the Motorola software chief designer said.

All about choices

Just like the Google Nexus flagship, the Moto X 2015 device empowers users to have choices on their mobile device experience. Motorola doesn't impose on anything with their products. "If users want their applications and screens to look different, they'll download the app they want," Chau said.

It should be noted too that the device also comes with wide customization options not available to Nexus users. And if report will prove correct that the Moto X this year will have a phablet twin with a 5.7-inch screen then the device is all the more worth the look beyond the Google 2015 flagship.

And the best part is Android fans will soon get the Moto X 2015 as its unboxing is expected to happen way ahead of the Google Nexus 2015, which likely is set for a release date between October and November this year.