A woman walks past a logo of Google at the Global Mobile Internet Conference (GMIC) 2015 in Beijing, China, April 28, 2015. (Photo : REUTERS/KIM KYUNG-HOON)
Google Inc. conceded to Facebook in the social media arena by no longer requiring YouTube users to sign up for a Google+ account in order for them to comment in videos.
The dominant search engine had been aggressive in pushing Google+ especially towards its numerous Gmail and YouTube users but the social media network was underperforming with 300 million inactive users, CBS reported.
While the social media rivalry has toned down, the two tech giants are bringing their showdown another venture.
Facebook recently unveiled plans to upgrade its video app. While its 1.4 billion users were allowed to upload videos on the site before, the social media ruler will expand the features and use of its video tool to cater to video publishers who seeks profit through music, presentations, and the like.
Customization and control will be the new key features of Facebook's latest technology.
Customization Attribute
Facebook will have a video update system to customize video distribution. A video library will centrally handle videos. Other advancements include secret videos and the option to prohibit embeds on third-party sites.
Control Tools
Video uploaders will now be able to target audience by age, gender, location, and language. Videos may be categorized and labeled with editable thumbnails.
Facebook has proven itself in video sharing during the hit of the Ice Bucket Challenge in 2014. 17 million videos we uploaded on the site.
Taking baby steps, the video venture challenger is collaborating with Fox, NBA, and Funny or Die. It will soon update the audience with its ad revenue-sharing scheme.
Speculations and Public Worries
Music video producers are showing favor to rising video sharing portal. Other than Facebook, Vessel and Snapchat are also emerging. Music labels Universal Music Group, Sony Music, and Warner Music are said to be dissatisfied with their revenue share in YouTube ads, NY Post reported.
Meanwhile, some bloggers are asking whether these new websites will continue to offer music and music videos in free ad-supported format in the future as labels push them to give the companies higher profit for their content.
