• Headquartered in Cupertino, Calif., Apple Inc. designs, develops, and sells consumer electronics, computer software, online services, and personal computers.

Headquartered in Cupertino, Calif., Apple Inc. designs, develops, and sells consumer electronics, computer software, online services, and personal computers. (Photo : Reuters)

Tech giant Apple is well known for its annual tradition of launching new iPhone devices in September.

Recently, the company started sending invitations of the exclusive event scheduled on Sept. 9. The schedule did not surprise many in the tech community as it was already expected but the venue, Bill Graham Civic Auditorium, did raise some questions.

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According to The Verge, the Bill Graham Civic Auditorium can hold up to 7,000 person and this massive venue will host the unveiling of the latest Apple devices. Among those rumored to be announced at the upcoming event is the iPhone 6S and the iPhone 6S Plus. Some speculation also claim that instead of the previously mentioned devices, Apple will instead unveil the iPhone 7.

Apple has kept its silence ever since rumors began hitting the Internet about its latest devices. In fact, not much is known about the upcoming devices aside from leaked photographs revealing the device's chassis and other features.

According to Mac Rumors, consistent leaks points to a possible sturdier iPhone chassis, an upgraded and more powerful A9 processor, improved camera and 2GB of RAM. The introduction of the Force Touch technology on the Apple Watch also added to the speculation that the upcoming iPhone will also support this new force sensitive technology.

Industry analysts also suggest that Apple will announce updates for its flagship operating systems, the iOS and WatchOS. Rumors kept on coming claiming that iOS 9 and WatchOS 2 will be revealed on the event.

The event scheduled on Sept. 9 will start at 10 am Pacific Time. Apple has yet to confirm whether it will live stream the event on its official website or though Apple TV.