Reports claim that the new Apple TV does not support Remote app from iOS and watchOS. (Photo : REUTERS/Robert Galbraith)
Apple Inc. has announced recently its ambitious plans for the future, but investors received them with caution and lack of enthusiasm.. The company revealed its latest improvements to its range of products, including the new Apple TV, the iPhone and iPad.
The products and in particular the Apple TV upgrade, suggest that the giant high-tech company aims to create new streams of revenue and expand on new markets, according to Business Insider. The most important announcement the company made in this regard is perhaps the new Apple TV. The product can bring Apple into the realm of console gaming, a domain neglected for long by the company's marketing strategies. Up to date, Apple has left this niche to competitors such as Sony and Microsoft.
The Apple TV upgrade is a small and sleek has top box set delivering access to online streaming Top online content providers such as Hulu and Netflix can offer Apple's customers a home-theatre front-end to company's own Music and iTunes offerings.
The publication Business Insider asked several leading tech entrepreneurs in Australia for their opinion on the product improvements announced by Apple.
The developer at Kojai, Christopher Lowe, declared that he is most excited about Apple's 3D Touch feature for the iPhone 6S. He said that this feature could add a new input dimension, shifting from the past limitations in the possibilities to interact with the touch screen. Map access apps such as Kojai and game apps could leverage the benefit provided by this new hardware.
The co-founder and CEO of Pollenizer, Phil Morle, said that in his opinion the upgraded Apple TV will be a real game changer for the industry. The Apple TV will provide multi-screen experiences that will finally dissolve the boundaries between TV the Web.
However, investors are still cautious after Apple's announcement. On Wednesday, Apple shares closed down $2.16 or 1.9%, to $110. Since the unveiling of the iPhone 5S and 5C in 2013, this is the biggest one-day drop of Apple's shares on the day of an iPhone announcement, according to USA Today.
This time, the Apple shares did not increased ahead of the event, which makes the decline of the stock amid the announcement of product improvement even a bigger disappointment for the company. Several tech analysts question the company's status as an innovator, since the upgrade announced recently lack any real breakthrough enhancements.
