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Premier Li Keqiang promised more policies to help startup businesses in an effort to promote innovation and help college graduates easily land jobs.

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The premier pledged improved government support to help ease difficulties student entrepreneurs experience in finding jobs.  He added that perseverance is a key to success when starting a new business.

Li made the pledge during a forum held Friday wherein the government listened to opinions of representatives from the science, education, culture, medicine and sports sectors as well as from young entrepreneurs and migrant workers.

Close to 7.3 million fresh graduates from Chinese colleges will be looking for jobs by June.  The number excludes graduates who will be returning from their studies abroad.

There will be 280,000 more graduates this year than in 2013, which is said to have been the worst year for job-hunting due to the global economic slump.

During the forum, Han Lei, a university student and entrepreneur who has a filmmaking workshop in Beijing shared his opinion, after which Li said the government will draw up a program to support new businesses of university graduates.

Han said that government procedures are at times too difficult to understand for an outsider who knows little about the matter. He added that at times they are not aware of policies that are in place that are meant to help them.

He further said that better communication should be established between entrepreneurs and government agencies.

Although the report that Li is drafting will only be released at the annual session of the National People's Congress in March, Li said Friday that this year's report will give more emphasis to science, education, culture, health and sports compared to past years.