• Apple investors are looking to break the company's own holiday sales record.

Apple investors are looking to break the company's own holiday sales record. (Photo : Reuters/Michael Dalder)

Tech giant Apple released a confident quarterly report on Oct. 27. Despite posting an impressive quarter, Apple investors are still looking to push the boundaries even further. Investors are currently focused in challenging the company to beat the 2014 holiday sales record.

Based on the quarterly report released by Apple, the company's shares increased by around three percent after the company beat sales and profit predictions laid by Wall Street experts, according to First Post. Additionally, the report reveal that Apple sales in Greater China has doubled to $12.52 billion. The figure accounts to nearly a quarter of Apple's total revenue.

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Apple chief financial officer Luca Maestri told Reuters, "We continue to have wonderful success there." Luca added that Apple now has 25 stores in China. The company is also growing in the region at a rate of opening one new store almost every month.

The massive impact of China's demand for Apple products has led many experts to predict that the country will ultimately replace the United States as the biggest market for Apple.

Market experts are noticing that China's smartphone demands are slowly adapting to that of the Western region. China's market now shows significant increase in demands during the holiday season and slows down whenever a new device is expected to be released. This type of market transformation is relatable to the dominant market practice in US and Europe.

Following the recent release of the iPhone 6s and iPhone 6S plus, Apple is expecting its next quarter's revenue to be somewhere around $75 billion and $77 billion.