LeTV joins the virtual reality (VR) market with the launching of its first VR headset. (Photo : www.china.org.cn)
As LeTV believes that China's virtual reality (VR) market is set to boom, the domestic online video provider has launched its first VR headset, priced at 149 yuan, on Wednesday, a China Daily article said.
The VR industry has begun capturing significant attention last year as the U.S.-based Oculus VR unveiled its Rift headset, regarded as "the first truly immersive VR headgear to be used with video games," the report said.
According to Ablikim Ablimit, LeTV's VP for strategy management, "few companies will fully handle VR business as selling the product requires premium hardware design, powerful cloud computing support and fruitful content."
"Thanks to LeTV's Internet ecosystem, the company will drive the trend of VR device mass production in the consumer market," the official added.
Moreover, LeTV revealed that it will turn its attention to the integration of the industry's resources, benefiting all the LeVR platform's stakeholders.
The firm is also eyeing to offer more products to its users in the future, including VR movies, video games, education and sports broadcasting services.
Meanwhile, the company has also inked an agreement with Chinese new industrial city operator CFLD to establish a tech development zone located at the Dachang Chaobai River Development Area, 30 kilometers east of Beijing's central business district.
Currently, two types of VR headsets--mobile-based VR and all-in-one VR--are available in the market.
"The mobile VR headset and all-in-one VR headset are different in terms of functions, so they are designed for two separate consumer markets," Wang Jingyi, an iResearch Group analyst, explained.
Tracing back, Weng Dongdong, an associate professor at the Center for Research on Optoelectronics, Information Technology and Color Engineering at the Beijing Institute of Technology, shared that China started to "pay attention to the VR industry" in 1995.
