• Yang Lan has outlined her understanding of the “Three Ws” in her new book.

Yang Lan has outlined her understanding of the “Three Ws” in her new book. (Photo : YouTube)

Yang Lan, a media powerhouse and corporate executive, on Jan. 7 unveiled a collection of personal essays she has compiled over the past 20 years in an anthology referred to as “Still in Love.”

According to Women of China, the media mogul mostly referred to as "China's Oprah Winfrey" has outlined her understanding of the "Three Ws" in her new book. Lan believes that the Ws--women, weather and the Web--will be her greatest influencers on the universe in the 21st century. Her work also displays her perceptions on marriage, the next generation, family, and attaining joy.

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Lan explained to the media, "Happiness isn't an action that you take once, but rather a habit, and habits are something that you can cultivate. A person's understanding of their ability to be happy starts from their own experience, and in the end, everyone has to create their own joy."

The writer became famous in the early '90s when the Beijing Foreign Studies University recommended her for an audition for a new talk show, which was seeking for a new, "innocent" face. During her audition, Lan asked her interviewers why they wanted an innocent face instead of looking for strong, able women. Her critical response moved the directors and they hired her amid fears that her looks were not appealing to the industry.

Reputable for her in-depth interviews and consistent commitment to charity, Lan has since garnered more than 200 million followers each month and was at one point listed among the World's 100 Most Powerful Women by Forbes Magazine.

The media mogul is the former co-founder of Sun TV, and the founder of a non-profit called the Sun Media Group in Hong Kong. She recently had a TV talk project aimed at empowering urban women called "Her Village."

Discussing her ideas on the rights of women, Lan admitted to the same publication that she is often shy to answer questions on feminism since she worries her words might be misconstrued.

"If feminism means thinking that women should have the same rights and opportunities as men, then I am a feminist," she explained, adding, "If it means taking an oppositional stance to snatch 'power' from men and undermines differences between the sexes, then I can't agree. After all, what we are fighting for is prejudice against gender, not just men."