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Nielsen China
Chinese customers are getting more sophisticated.
Newly Opened Hangzhou City Shopping Area Offers Cross-border Commodities

ByAna Ablaza | Sep 04, 2016 09:54 PM EDT

Toyota Motor Corp.'s new Prius hybrid car is displayed during its Japan launch event in Tokyo.
Environment-friendly Vehicle Sales Dip in 2016

ByAna Ablaza | Jul 12, 2016 11:51 PM EDT

Nielsen is set to measure an ad campaign in a combination of surveys that involve 46,000 Chinese consumers as well as a collection of anonymous data from Tencent's active users.
Nielsen, Tencent Partnership to Launch 'Digital Ad Ratings' System in China

ByDianne Therese Sencil | May 30, 2015 05:42 AM EDT

Nielsen eyes on making it bigger in China cyberspace by launching a digital solution venture.
Nielsen Bets on Digital Solution to Conquer China Cyberspace

ByEL Borromeo | Apr 27, 2015 06:45 AM EDT

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