Apple says that the iPhone 6, along with the 6 Plus, is still available in China despite a court ruling banning the model. (Photo : Getty Images/Sean Gallup)
It has been months since the software giant Apple Inc. hired the famous satellite navigation systems expert Sinisa Durekovic. However, his role in the company has not been specified or revealed to the public yet.
Durekovic was hired back in October, according to Bloomberg. The software engineer has a fairly rich experience in designing software navigation systems and was previously working on the development of design of navigation systems at Harman, which are supplied with a variety of carmakers. He held the role of principal architect and then chief engineer for navigation.
In addition, Durekovic has led the team who created the satellite navigation systems for luxury cars from big carmakers such as Daimler AG's Mercedez-Benz, Volkswagen AG's Audi and BMW AG.
It is being speculated that Apple hired Durekovic in an attempt to improve one of its products, that Maps app. The app has been subjected to a number of negative since the time of its release in 2012.
For the same reason, Tim Cook, the company's CEO, has also opened an office in Hyderabad, India. The office is expected to hire more than 4,000 people who will just focus on the mapping aspect of the app. In addition, company's investment worth $1 million in Chinese firm Didi Chuxing is expected to offer an insight into Chinese driver behavior and mapping data.
Neither Durekovic or Cook have responded to an interview request by the publication. Even Trudy Muller, Apple spokesperson, declined to say anything on Durekovic's hiring.
While Durekovic's LinkedIn profile does not reveal the details of his role at the company, he is expected to work either in close collaboration with the CarPlay team or Apple Maps teams. Car navigation systems, map-enhanced advanced driver assistance systems and digital maps are his specific area of expertise, according to MacRumours.
Apple's CarPlay makes it possible to intergated Apple iPhone with an automobile's information and entertainment system. If allows music playback, navigation and phone calls. Despite the fact that over 40 brands of cars are using CarPlay currently, some carmakers are still remain wary of using an Apple product primarily for one main reason.
These carmakers fear that newbies in the field of technology may come up with a cheap yet reliable product as automobiles continue to rely heavily on software similar to CarPlay. Hence, they will end up stealing a part of their market share in this highly profitable industry.
The following video is an Apple CarPlay review:
