The Korean Business Reputation Research Facility just released the cosmetics commercial reputation review. "W" star Han Hyo-Joo, 29, was crowned the top model in cosmetic brands, barely beating Gong Hyo Jin and Park Shin Hye.
The Korean Business Reputation Research Facility examined 27,264,079 big data of 36 cosmetic brand models from Aug. 15 to Sept. 16. The research center measured the participation, media and communication levels of consumers.
The brand reputation measurement extricates big data from cosmetic brands and examines consumer activities that create graphs on values on participation, communication, and sociality. Han took the first spot with 3,257,526 total points, according to the Korean Business Reputation Research Facility, as cited by Han Cinema.
Han was followed by "Jealousy Incarnate" actress and "Doctors" heroine with total points of 3,012,692 and 3,012,692, respectively. Figure skater Kim Yuna and "Descendants of the Sun" star Song Hye-Kyo rounded up the top five.
Han, who debuted as an actress in the sitcom "Nonstop 5," experienced a resurgence in her acting career after she portrayed Dr. Oh Yeon Joo in MBC's "W." The hit fantasy thriller drama also starred Lee Jong Suk, Jeong Eu-Gene, Lee Tae-Hwan, Park Won-Sang, Kim Eui-Sung and Cha Kwang-Soo.
Meanwhile, the "Dong Yi" actress will emcee the 21st Busan International Film Festival, which is scheduled to run from Oct. 6 until Oct, The Kpop Herald reported. She will co-host the prestigious ceremony with veteran actor Sul Kyung Gu, whom she co-starred with in 2013's "Cold Eyes."
Details about the 21st Busan International Film Festival has been kept secret. What is known is that it will screen 301 films from 69 countries in five cinemas.
"This year's festival will serve as an opportunity to find the path for the next 20 years," Busan International Film Festival executive director Kang Soo-Young said during a news conference in Seoul on Sept. 6. "We'll redouble our efforts to make it a festival to lead the new currents of Asia and Korean films."
Check out Han as Dr. Oh Yeon Joo in MBC's "W" below: