"Tomorowland" stars George Clooney and Britt Robertson. (Photo : www.tomorrowland-movie.com)
After Disney's science-fiction adventure film "Tomorrowland" performed an unexpected box-office failure of $41 million (254 million yuan) in North America, its producers are turning to China to cut down losses.
According to an article by the American business magazine Forbes titled "Can China Save Disney's Tomorrowland?", China is considered to be the refuge of second chances for movies that dismay North America and Europe.
"Owing to its size and rapid growth, and its love for cinematic spectacle, China represents a new sort of hedge for Hollywood, a market that will sometimes--though certainly not always--redeem big budget flops," said the article, adding that Chinese moviewatchers "often go against the global tide."
In the past years, films that were badly welcomed by movie audiences in the U.S. became box-office hits in China, according to statistics.
For instance, American films like "Bait 3D," "The Expendables 3" and "Need for Speed" acquired 50 percent, 36 percent, and 33 percent, respectively, from the Chinese market in the global selling gross.
The rapid growth of China's economy, enhanced quality of life, and the preference of the Chinese people for international films with huge budget has made the country Hollywood's hot destination for production, China Daily reported.
Directed by American filmmaker, producer, screenwriter, and actor Brad Bird, "Tomorowland" tells the story of a former boy genius named Frank Walker, played by award-winning actor George Clooney, and a young girl named Casey Newton, portrayed by American actress Britt Robertson, who traveled to "Tomorrowland," where their actions directly affect the world and themselves.
The film has a $190-million production budget and currently earned $135 million in the world market.
