Apple targetting a record 90 million iPhone 7 sales by the end of this year (Photo : Twitter)
Apple could be planning really big with iPhone 7, with reports of the Cupertino giant having instructed its manufacturers to produce 80 to 90 million of the next gen iPhone before the end of the year. If true then this will make it the biggest initial production run the company has ever gone for with any of its products so far.
According to Wall Street Journal, the record initial production target stems from the company's confidence that buyers will flock to buy the new iPhone even if there are no radical changes introduced in the new devices.
Apple had ordered 70 to 80 million iPhone 6 and iPhone 6 Plus devices last year, which was the biggest initial production run the company had ever achieved. That was understandable considering the demand for the iPhone 6 and 6 Plus grew since both were the first true blue 'big sized' smartphone devices from Apple. Prior to this, the iPhones came with puny 4 inch displays, the one shortcoming that Android competitors made good of by offering bigger screen alternatives.
However, while details are scarce at the moment, Apple seems not too keen to tinker with the winning formula and is expected to continue with the same 4.7 and 5.5 inch display for the next gen iPhones.
Apple is rumored to be working towards inclusion of force touch tech in iPhone 7 which will allow users to navigate using slight variations in the amount of force applied on the display. However, integration of force touch could require some minor structural changes with the design so that the iPhone 7 might end up being slightly longer, wider and thicker than the iPhone 6.
According to Engadget Japan, iPhone 7 will be 7.1 mm thick, a slight increase from the 6.9 mm for iPhone 6.
The other aspect that could see major improvement could be the rear facing camera, which some sources maintain could benefit from some sort of a two lens design. According to Macworld, this will allow the iPhone 7 to shoot DSLR quality images.
