Apple CEO Tim Cook during an interview. (Photo : YouTube/Scott Peters)
When Apple launched Apple Music on Android in 2014, the mobile OS of its competitor Google, the Cupertino-based tech titan wanted to test how its services are accepted on other hardware. Now, if the Apple CEO Tim Cook's recent address to the company's employees at a Town Hall event is any indication, the company may bring more services to Android soon.
Along with Apple COO Jeff Williams, Cook spoke at large on various issues and even answered questions pertaining to Apple Watch sales, iPad growth, retail store launches in China and the company's future products, 9to5Mac reported.
Replying to a query, Cook mentioned that the move to launch Apple Music on Android was a strategy aimed at "testing the waters." The company wanted to find if it would be feasible to introduce other Apple services on Google's mobile OS.
Apparently, several iCloud services, such as email, calendars, notes and reminders are the natural choices to begin with, the media outlet pointed out, adding that the company is even considering the overhauled iCloud photo library for other platforms. Moreover, Apple would also want to introduce iMessage to Android.
If Apple introduces all these services to Android, it will enable numerous Android users to have a more compact integration between their Android phones and iPads as well as Mac computers.
From the security point of view, Apple Pay is also one of the key initiatives for the Cupertino-based company, but the company may find it difficult to realize its plans, as Apple doesn't possess the same control over the hardware and software of devices running on the mobile OS of its business rivals, Engadget reported.
Aside from the issues mentioned above, Apple also needs to assess what number of Android users would actually want Apple's services on their devices. Although they find synchronizing iCloud photo library with Android useful, the fact remains that iCloud services are not as useful as the services offered by Google.
Both Google and Microsoft have ensured to put their services on all major platforms possible, and if Apple desires to contend with its rival tech giants vis-à-vis its software, it will need to follow the same strategy.
For Apple, its annual developer, scheduled in another four months time from now, would be a good time to make a new start in this direction.
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