A Raticate, a character from Pokemon Go, a mobile game that has become a global phenomenon, on July 15, 2016, in Downing St , London, England. The app lets players roam using their phone's GPS location data and catch Pokemon to train and battle.The game h (Photo : Getty Images/Olivia Harris)
The obsession with Pokemon Go has been evident since its launch last week. However, the popularity of the gaming app has grabbed worldwide have not left it limited to being merely a players' choice but it is on the verge of becoming the best marketing strategy nowadays.
The app allows players to enter the real world via their smartphones and find the little monsters, Pokemon, at specified landmarks. This connection of the game with the real word, according to Forbes, is what has made it special in grabbing maximum attention in just a period of one week. Being one of the most widely used apps, Pokemon Go is likely to serve as the best medium for marketing local businesses.
Advertising and marketing business online through an app that reaches a major proportion of the population is the best mode of expanding the reach of a business.
The Carribean News Now reported that Pokemon Go can be best utilized as a business marketing app apart from being used as a mere gaming application. The ways in which businessmen can utilize the app for marketing are as follows:
Attracting buyers/renters
No matter whether a person is a real estate agent or a seller, the gaming app can prove useful to all. The real estate people list their locations for rental purpose as Pokegyms and Pokestops. Prior to this, people used to use names of schools, hospitals and other identifiable places as landmarks. However, with Pokemon Go, the trend seems to transform.
Moving store
If a business person's establishment is not close to any Pokegym or Pokestop, get a pop-up store installed in the nearby area to attract players cum customers.
Finding rare Pokemon
If players are in search of a rare Pokemon nearby a business establishment, take advantage of the opportunity. A business owner can tell players that the rare Pokemon is close to his premises. They will surely visit the store.
Energizing players
If a person sells juices, energy drinks, and other readymade food items, his business will turn into a huge success. While chasing their targets, players might get tired. They will surely need some energy-providing food to continue with their task. This is where the sale with help players. Once they are in, they will return to the store again.
Delivering coupons
The business owners get a chance to create a group on a Pokehunt and inform players to start their game from their shop or business premises. They can provide clues for other locations right from there. While carrying out the gaming sequence, the business owners can offer discount coupons and other offers to make the players revisit their shop and buy items.
Scott Sylvan Bell features a video in which it advocates use of Pokemon Go as location marketing to increase sales.
