Apple TV comes with a dedicated remote that can be utilized in many different ways. (Photo : Reuters)
Tech giant Apple Inc., is revving up its efforts to grab the TV market share by offering cheaper and smaller Apple TV bundle packages. This is aimed to invade the market of cable operators.
According to sources, it is negotiating with television channels to offer ABC, CBS and Fox Broadcasting in a skinny package. The company wants to roll out the services in September when new fall shows begin. Apple's potential is beyond any doubt.
"Apple remains one of the few businesses in the world that has the potential to transform the television business," said Cantor Fitzgerald analyst Brian White.
The television broadcasting through web streaming is gaining popularity and Apple wants to be the market leader in this segment. According to analysts, people are cutting the cord more than any time before. Hard times for cable companies have already begun. Apple's big plan includes offering about 25 popular TV channels in a $30 to $40 per month package.
Meanwhile, web streaming is at all time high. The popular web streaming services, offered by Netflix and Amazon has occupied 40 percent of US homes, according to Gulf News.
Apple's big dream is to totally transform the way US viewers watch TV. The company's efficient operating system and the voice-recognition service, Siri, could play a big role in making that dream a reality.
Meanwhile, Apple's major competitors include Amazon and Google that have already forayed into the web streaming services. Apple's entry into television domain has been slow; it started offering TV services in 2007. It was then thought to be a way to get films and Television shows from iTunes and watch it on a TV set, according to Herald Recorder .
Apple wants to sell its TV device and that is Apple's major aim. Last week, the company slashed the price of Apple TV drive to $69 from $99.
The Apple TV-device is able to deliver dozens of channels, but a new version could be in the making. And Ultra HD display and user friendly design could be the major features. Meanwhile, there is no official word from Apple yet.
