Cadillac ATS (Photo : Reuters)
Cadillac, the pioneer in making cars has decided to take it to the next level by rolling out a new luxury sedan named CT6. Experts remark that the car is probably the best thing that has been designed by Cadillac in decades. Losing its market share to the SUV's and Luxury Sedans, Cadillac has been on the losing streak owing to absence of variety in its collection.
In a statement to The West Side Story, the senior auto trader analyst Michelle Krebs has remarked that brands like BMW, Mercedes and Audi have designed exquisite SUV's and have been bombarding the market with different models, each with a different price structure attractive enough to lure potential customers. Furthermore, countries all over the world including China and the US have been demanding compact and sub compact SUV's to travel both in style and with ease.
Furthermore, with no expense being spared for the marketing of the newly launched CT6, it is imperative that the makers understand that the car needs to compete with the marketing strategies and competencies of Audi A8, Jaguar XJ and BMW 7 series to make its footing sound in the market. Moreover, it is necessary that all the measures by Cadillac are carried out for long period of time, till it is able to compensate for the 39.5% fall in its sales during the first quarter.
Furthermore, CT6 employs the intensive use of aluminum bound together by state of the art welding techniques and housing a super comfortable seating makes it a front runner in terms of design.
However, Eric Lyman, Vice President for Industry Insights at True Car has remarked to the USA Today that CT6's exterior retains just enough angular art and science of Cadillac to distinguish it from Mercedes and BMW. He added that to build a brand value is synonymous to steering a aircraft which requires targeting one customer at a time followed by domination in one market at one time.
