Sofia Richie if the face of Material Girl (Photo : REUTERS/Danny Moloshok)
Sofia Richie, 16, has bagged the ad campaign for Madonna's Material Girl fashion line. The brunette beauty is the daughter of recording artist Lionel Richie and younger sister of fashion designer Nicole Richie. This is her first ad campaign.
Material Girl is celebrating its fifth anniversary this year with its new campaign. The line is a joint effort between Madonna and her daughter Lourdes that was launched exclusively at Macy's in 2010.
Sofia was featured in the anniversary ad of the line. The teenager took to Instagram and shared a picture from the photo shoot.
"It's such an honor for me to announce that I'm the new face of Madonna and Lola's Material Girl! Can't wait to show you the awesome ads we created in NYC," she wrote.
Sofia was seen in the pictures wearing colorful printed crop tops, leather jackets and form-fitting dresses, E! News reported. The shoot featured a party-themed set complete with a candle-topped birthday cake, lots of gifts and balloons. The campaign was shot in The Jane Hotel in New York City.
The teenager considers herself to be lucky to land the campaign of the diva as she has common friends with Lourdes. Sofia has dreams of owning a clothing line like her big sister's 'House of Harlow 1960'. Besides modeling, she also wants to embark into singing.
Madonna in a statement gushed about Sofia, saying that the latter has a style and spirit that suits the line. Meanwhile, Lola said that she is looking forward to collaborate with Sofia, People reported.
Material Girl's other campaign frontrunners in the past have included Zendaya, Kelly Osbourne and Rita Ora. Sofia is a budding model and signed with Select Model Management in December 2014. Her major magazine covers include May issue of Popular and July issue of ASOS.
