• The controversial Uniqlo video is part of a slew of several obscene videos that police are now investigating.

The controversial Uniqlo video is part of a slew of several obscene videos that police are now investigating. (Photo : The Source.com)

Following the spread of several obscene online videos in recent weeks, Chinese police said that they are investigating those responsible for the creation and proliferation of such inappropriate videos.

The National Office Against Pornographic and Illegal Publications has ordered the police to investigate two viral videos of an obscene nature that are believed to have been filmed in Zhejiang and Sichuan Provinces, as well as other videos that have been deemed a threat to the government's moral standards.

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On Wednesday, an alleged pornographic video was showing on a shopping mall LED screen in Lishui, Zhejiang.

Police in Lishi have traced the video to a shopping mall employee who was watching the video on the same computer that was used for running advertisements on the LED screen. This led to the video being shown on the screen.

Lishi authorities have also begun monitoring the Internet and other public screens to ensure inappropriate content is not displayed.

On the same day, a 27-second-long video was uploaded showing a couple having sex under a bride in Chengdu, Sichuan.

The two videos are part of a trend of several obscene videos being spread on the Internet.

The most popular of which involved a couple who shot a sex video believed to have been filmed in a fitting room of the Uniqlo store in Sanlitun. The Uniqlo incident has become such a hot topic that many people have been found taking selfies in front of the store.

Last month, Beijing police detained four people who were suspected of being involved in spreading the video.

A statement by the National Office Against Pornographic and Illegal Publications released on Thursday denounced the spread of obscene content online, saying it merits serious punishment. It made local authorities responsible for inspecting websites and punishing those behind inappropriate content.

However, some have said that the numerous sex scandals are the Chinese people's way of reacting to years of sexual repression.