Cyber Monday 2015 reached $3 billion in sales but there is a growing concern about the long-term performance of the popular event. (Photo : Reuters)
Cyber Monday 2015 reached $3 billion in sales, which is a remarkable 12 percent improvement from last year, but there is a growing concern about the long-term performance of the popular event.
The profit generated this year has officially made Cyber Monday 2015 the biggest digital sales day so far in the history of the United States.
However, Adobe principal analyst Tamara Gaffney noted that the great boost in online sales will not continue for long as retailers have already begun to sell discounted products earlier than Black Friday and even before Thanksgiving, according to CNET.
As stores and companies prepare promos begin the holiday consumer craze early, the next Cyber Monday could be affected as consumers would then have little to spend when the annual online sale event occurs after the blockbuster deals during Black Friday and before Thanksgiving.
Consumers spent about $1.7 billion in digital sales during 2015's Thanksgiving day, which was revealed by Adobe as a 25 percent improvement from last year. Similarly, Black Friday enjoyed a 14 percent growth in online sales by raking in $2.7 billion. Both Thanksgiving and Black Friday online sales have outpaced the rise of Cyber Monday.
Despite this, huge online retailers such as Amazon could keep sales high since e-commerce companies usually concentrate deals and bundles during Cyber Monday.
One thing that could hamper the rise of Cyber Monday in the long run is the probability of products to be out of stock immediately. This year, 13 out of 100 product views led to messages stating that the goods were already out of stock. Thus, the rate of items losing supplies on Cyber Monday 2015 was about twice the normal rate.
In other news, several customers of Time Warner Cable expressed dismay during Cyber Monday as problems regarding the internet connection surfaced, according to CNN Money.
Specifically, consumers who were living in Ohio, Wisconsin and Kentucky had to wait for Time Warner Cable to fix the issue before the users were able to shop on Cyber Monday.
Like Time Warner Cable, Target also had a problem as the company's website crashed due to the inability to handle the Cyber Monday traffic.
