MySpace (Photo : MySpace)
MySpace still reached 50 million viewers a months since users are on the lookout for throwback photos, The Wall Street Journal reported.
Aside from that, it gained 30 million video views in November. In the same month, Myspace earned 50.6 million users in the U.S, which is a big increase of 575 percent compared to the previous year.
Most of the visitors of one of the first social media sites are looking for Thursday Throwback photos that they can post on Instagram with the hashtag #TBT.
These are users from the middle of 2000 who are fishing for old digital images. The said users do not check the site daily but most of them visit their accounts once a week or once a month. According to chief executive Tim Vanderhook, the site has also gained users with ages from 17 to 25 year olds who are into music and entertainment.
MySpace may not be as successful as the newer social media sites due to the advertisements they feature but it is actually doing well. The site still records more than 465 million email addresses in the US alone.
The data can be old but it might serve as a baseline to venture into a new marketing strategy, which he dubbed as The Advertising Cloud. The CEO said that he linked MySpace with several Internet media companies but refused to name it specifically. The said project has proved its success with the return of investments the company received.
MySpace debuted in 2003 and immediately gained popularity across the US. In 2005, the site was sold to News Corp in the amount of $580 million. When MySpace's popularity slowly decreased, News Corp sold the site to Specific Media for $35 million in 2011, Huffington Post reported.
MySpace has changed a lot since its launch. The site is now focused on music and videos rather than individual profiles.
