• Nvidia

Nvidia (Photo : Reuters)

Graphics card manufacturer Nvidia recently released its fourth quarter earnings and once again the company has broken its own expectations. The company reported an increase of nine percent in the fourth quarter of 2014 and overall profit rose by $193 million which represents an overall growth of 31 percent.

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Despite Nvidia's positive profit, its Tegra processors failed to capitalize and only managed to rack up $112 million. This figure represents a revenue drop of almost 33 percent, according to CNet.

Many business analysts commented that Nvidia should stick in developing graphics card which is the company's forte and should cease integrating its processors to other products like cars and smartphones. Even in the console platform, Nvidia failed to impose its dominance as its rival AMD took all the biggest console manufacturers Microsoft, Nintendo and Sony.

However, the fine line for Nvidia is its overall market share in terms of GPU used in gaming especially in the PC platform. As video game developers began to create more process demanding games Nvidia responded with its cutting-edge graphics card. In fact Nvidia's GeForce series GPU sales rose by 38 percent, according to PCWorld.

However, Nvidia CEO Jen-Hsun Huang is very keen in expanding its company's product. On a statement released on Wednesday Huang said, "Our Drive auto-computing platform is at the center of the advance toward self-driving cars. And our Tesla accelerated computing platform is helping to ignite the deep learning revolution."

The PC gaming platform has been on steady decline for quite some time already, but as PC sales continue to deteriorate Nvidia's GPU sales continue to grow. This obvious statistics could be the main driver for Nvidia's continued effort in integrating its products to other markets aside from PC gaming.