• Tim Cook

Tim Cook (Photo : Reuters)

Apple CEO Tim Cook shared his insights about the latest trends in cybersecurity, declaring threats to privacy are a matter of "life and death."

The summit, which was put together by the White House, invited CEOs from various tech giants such as Yahoo, Google and Microsoft, according Mac Observer. Unfortunately, among the top companies, only Apple CEO Tim Cook took to the center stage and offered profound awareness about the growing threat of cyber-attacks.

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Cook believes outlawing computing practices like encryption isn't the answer to a more secure internet. He added that allowing government agencies to have backdoor access to personal and private data isn't the answer either.

To secure the internet, tech companies should work hand-in-hand to develop a stronger privacy and security measure, said Cook as quoted by Network World.

"If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable that money - we risk our way of life," Cook said.

Apple has developed a protocol that will store personal information in a way it can't be deciphered. Information that passes within Apple's computer system, including text-based chat, is encrypted.

Cook added that the strength of this policy is Apple doesn't hold the keys needed to decrypt these messages. The keys will only be available to the people doing the conversation.

During the summit held at Stanford University, President Barack Obama said in order to secure the internet, more public-private collaboration and intensifying information sharing is needed. The president added these actions will help prevent or at least minimize cyberattacks.