• The Samsung logo is displayed at the company's headquarters on December 11, 2012 in Seoul, South Korea.

The Samsung logo is displayed at the company's headquarters on December 11, 2012 in Seoul, South Korea. (Photo : Getty Images/Chung Sung-Jun)

As the year draws closer to the holiday season, speculations and rumors about the Samsung Galaxy S7 are also stepping up. The latest rumors to surface reveal the smartphone's record shattering chipset and a newly incorporated camera technology.

The Samsung Galaxy S7 is rumored to sport the newest Exynos 8890 processor from the South Korean company. Based on recent rumors and leaks, the processor is tearing apart any benchmarking tool with its remarkable computing power.

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According to GSM Arena, the new Exynos chip shattered every AnTuTu benchmark record after scoring 103,692. In comparison the Huawei Kirin 950 chip scored 65,000 on the same benchmark test. As with any other leaks, this numbers should be taken with a grain of salt since it is unofficial and not sanctioned by Samsung.

The upcoming Samsung Galaxy S7 smartphone sports the latest Britecell camera technology and Britecell technology will greatly improve light sensitivity especially in low-light shooting conditions, according to Value Walk. This allows the camera to snap a less distorted image as well as make significant reduction in terms of color fuzziness.

If these reports are true, Britecell technology will greatly improve mobile photography which is notoriously known for its low quality especially in low light shooting conditions.

Other features related to Britecell technology include the super-fast phase detection autofocus. This technology will improve picture taking especially those who are less skilled in terms of photography.

Samsung has reconfigured the release dates of its flagship devices in order to better compete with its rivals. Rumors claim that the Samsung Galaxy S7 will be revealed within the first quarter of 2016.